Privacy Policy

This policy describes the VARO Ad Network ad-serving service (ads.varo.industries), which displays banner advertisements on participating VARO properties and partner sites.

To deliver ads and measure performance, we record for each ad view and click:

• The site and ad slot, the creative and campaign shown, and a timestamp.
• A one-way hashed (HMAC) form of your IP address and user-agent — we do not store the raw values.
• Coarse country, where available, derived at request time.

We do not collect names, email addresses, or precise location, and we do not build cross-site advertising profiles.

Ad creatives are rendered inside a sandboxed iframe served from our own domain. We may set a first-party frequency-capping identifier so the same ad is not shown too often. We do not use third-party tracking cookies.

• To choose which ad to show and to rotate inventory fairly.
• To count impressions and clicks for reporting and billing.
• To detect and reduce invalid or fraudulent traffic.

Aggregate, non-identifying performance metrics (impressions, clicks, CTR) are shared with the relevant advertiser and publisher. We do not sell personal data.

Raw event logs are retained for a limited period for fraud analysis and reconciliation; aggregated daily statistics are retained for historical reporting.

You can block ads with standard browser controls and extensions. Because creatives load in a sandboxed iframe, they cannot run code on the host page.

Questions: privacy@varo.industries.